Are you just getting started with formulating an SEO strategy for your website? There are plenty of different factors to consider in order to enjoy optimal results. For a beginner like you, it can be a bit overwhelming and confusing to learn about all the different ranking elements. The good news is that you can achieve first page rankings by simply understanding the basics of SEO (search engine optimisation). To help put you in the right path, here are five simple SEO tips you can try right now.
Site-Wide SEO Audit
The first thing you should do is to determine what areas of your website must be further optimized. In order to do so, you need to perform a comprehensive SEO audit. The most reputable SEO companies do this, and there is no reason for you not to do the same.
When performing an audit of your site, be sure to start with on page SEO elements including your site structure, internal links and URL slugs. If you’re using a content management system like a WordPress, getting your on page SEO in check should be easy with the help of some plug-ins.
Proper Keyword Research
Keyword still plays an important role in boosting your search engine rankings, but you should not limit your choice of keywords to those that get the highest monthly search volume. A better way to target keywords is to find those that show high commercial value. In most cases, these are search terms indicate that users are you ready and willing to purchase. This is exactly the kind of traffic you want for your website as they boost conversion rates.
There used to be a time when all online marketers would remain busy trying to rank their articles. Today, online users prefer much more than traditional blog posts. They want to see rich media along with text as it better grabs their attention. It is high time that you diversify your content portfolio and look into creating different kinds of content including videos, GIFs, photos, infographics and podcasts.
Many online marketers continue to debate the relevance of social signals when it comes to boosting search engine rankings. Whether it has any effect on how well your website ranks or not, it pays to acquire as many social signals as possible as it increases the exposure of your digital brand. When you produce high quality content that satisfies the needs of users, there’s a good chance that it will get shared more often. This can have a positive impact on your brand’s credibility and authority.
You should be more careful than ever when it comes to your link building strategy. An aggressive campaign can prove to do more harm than good. Instead, you should focus on building quality, relevant and authoritative links. These are much better compared to low quality links that come from relevant online sources. While it requires significantly more time and effort, everything proves worth it as these links can provide your website with an enormous SEO boost.
If you are looking to hire someone to do your SEO, you should consider Gold Coast SEO Pro website design.