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5 SEO Tips For Beginners

CarriePlan June 14, 2017 SEO

Are you just getting started with formulating an SEO strategy for your website? There are plenty of different factors to consider in order to enjoy optimal results. For a beginner like you, it can be a bit overwhelming and confusing to learn about all the different ranking elements. The good news is that you can achieve first page rankings by simply understanding the basics of SEO (search engine optimisation). To help put you in the right path, here are five simple SEO tips you can try right now.

Site-Wide SEO Audit

The first thing you should do is to determine what areas of your website must be further optimized. In order to do so, you need to perform a comprehensive SEO audit. The most reputable SEO companies do this, and there is no reason for you not to do the same.

When performing an audit of your site, be sure to start with on page SEO elements including your site structure, internal links and URL slugs. If you’re using a content management system like a WordPress, getting your on page SEO in check should be easy with the help of some plug-ins.

search engine optimisation

Proper Keyword Research

Keyword still plays an important role in boosting your search engine rankings, but you should not limit your choice of keywords to those that get the highest monthly search volume. A better way to target keywords is to find those that show high commercial value. In most cases, these are search terms indicate that users are you ready and willing to purchase. This is exactly the kind of traffic you want for your website as they boost conversion rates.

Content Diversity

There used to be a time when all online marketers would remain busy trying to rank their articles. Today, online users prefer much more than traditional blog posts. They want to see rich media along with text as it better grabs their attention. It is high time that you diversify your content portfolio and look into creating different kinds of content including videos, GIFs, photos, infographics and podcasts.

Social Signals

Many online marketers continue to debate the relevance of social signals when it comes to boosting search engine rankings. Whether it has any effect on how well your website ranks or not, it pays to acquire as many social signals as possible as it increases the exposure of your digital brand. When you produce high quality content that satisfies the needs of users, there’s a good chance that it will get shared more often. This can have a positive impact on your brand’s credibility and authority.

Quality Links

You should be more careful than ever when it comes to your link building strategy. An aggressive campaign can prove to do more harm than good. Instead, you should focus on building quality, relevant and authoritative links. These are much better compared to low quality links that come from relevant online sources. While it requires significantly more time and effort, everything proves worth it as these links can provide your website with an enormous SEO boost.

If you are looking to hire someone to do your SEO, you should consider Gold Coast SEO Pro website design.

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Why Should You Hire an Expert for SEO for personal training?

CarriePlan June 09, 2017 SEO

Are you sick and tired of trying different SEO for personal training strategies only to fail time in again? Such an experience can certainly be frustrating for any online marketer. You might feel as if you have wasted so much time and effort into learning search engine optimization techniques. But as the old adage goes, “it’s never too late.” If you can’t seem to get anything working, it’s time to look into hiring an SEO expert to do the job for you. Yes, you need to shell out money for this, but what matters is the long-term ROI you will receive.

Unmatched Experience

Over the past few months, you may have dedicated a lot of time into learning the ins and outs of SEO. This might seem like a lot of time for you, but it pales in comparison to the level of experience Fitness SEO Web Design service have under their belt.

By hiring a Fitness SEO Web Design service, you can pretty much guarantee that the person has unparalleled experience and knowledge when it comes to the field of SEO. As you may know, there are plenty of changes going on with the search algorithms. It is the job of an SEO professional to keep up with these changes and help of their clients optimize their websites accordingly.

Fitness SEO Webdesign

Customized SEO Strategy

If you have relied on online marketing forums and SEO blogs to help you formulate a SEO for personal training strategy, then that could explain why you couldn’t get things to work the way you want. This is because many people tend to simply regurgitate what they find online and make themselves appear as trustworthy experts. As with anything online, you need to take their advice with a grain of salt.

It’s possible that what works for one a website may not work for another. This is why an SEO expert starts with a complete SEO audit. The goal is to identify weak areas of the website, enabling the professional to build an SEO strategy that addresses these weaknesses. This is something you may not be able to do by yourself if you just follow the heart of pseudo-Internet marketing gurus.

Cost-Effective Investment

As mentioned earlier, you need to spend money to hire an SEO expert. This is one of the most common reasons why business owners choose to learn SEO on their own. However, it’s beneficial to look at the bigger picture. Fitness SEO Web Design service is an excellent investment, one that proves more cost-effective than other common marketing methods.

Take for example PPC advertising. In this strategy, you need to constantly bid on keywords in order to get seen by your target audience. With SEO, you can continue generating traffic as long as you maintain your organic rankings. There is no need to keep spending money, making it the better choice for long-term ROI.

Given of these reasons, you should now feel more compelled to work with an SEO expert. Sure, you can still learn SEO by yourself. But with the guidance of a specialist, you can expand your knowledge and soon enough, you might be able to come up with more effective SEO strategies for your business.

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SEO for Bloggers

CarriePlan May 25, 2017 SEO

A burning question for every blogger is “How do I improve my SEO so the search engines will rank my content?”

To help answer that question, first, I’ll describe a WordPress plugin called “SEOPressor.” This is a paid plugin costing $47. Then I’ll share Brian Clark’s tips on how to create compelling content for the search engines. Brian discussed this topic in a segment on “International Freelancers Day.” As most of you know, he’s the founder of “Copyblogger,” a hugely popular site about blogging.

SEOPressor

When you write a blog you “tell” SEOPressor your keyword for that post. Then the plugin will rank your use of that keyword against several criteria. Your score will be “0” until you enter your keyword. Among other things, the plugin will tell you:

You do not have H1 tag containing your keyword
You do not have H2 tag containing your keyword
You do not have H3 tag containing your keyword
SEOPressor will automatically bold your keyword
SEOPressor will automatically italic your keyword
You do not have enough keywords to underline
Please add rel=nofollow to your external links

As you begin to make these changes, your SEO score will go up. The goal is to get more traffic from search engines. I’ve just started to use this tool and began to see my score rise the first time I tried it.

How to Create Compelling Content for Search Engines

Brian Clark had a great many tips, but I have space to share only a few that will be helpful to bloggers. He suggests creating content that people can bookmark, such as a 10-part tutorial. The key is that the tutorial should have a landing page with links to each of the 10 parts. Google will index the landing page that leads to each part, raising your rankings. He also reinforced what most of us know, to have your keywords close to the front of your title.

Your blog should be at least 300 words in length. People talk about links to other sites, but he said it is essential to link to content in your own site as well, with a link at every 120 words of content. Guest blogging on other sites – especially authority sites will help build those precious links back to your blog. Something I didn’t know – if you can get three tweets of your blog post, your content will get indexed faster.

And finally, he discussed the frequency-density ratio. He cautions against keyword stuffing that will get you in trouble with Google. The ratio is 5.5% of keywords frequency to density, that is, the length of your content. So if you decide to try SEOPressor, keep that in mind.

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SEO for Small Business

CarriePlan May 22, 2017 SEO

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  • 5 SEO Tips For Beginners
  • Why Should You Hire an Expert for SEO for personal training?
  • SEO for Bloggers
  • SEO for Small Business
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